The advanced water-in-silicone emulsion provides high coverage and has an easy-to-build formula, so you can easily achieve that professional finish. The primer provides a smooth base and holds make-up in place while the concealer corrects blemishes and imperfections, giving you a flawless look. Max Factor Facefinity has a lightweight formula that prevents shine, as it is oil-free and contains SPF 20 to protect your skin from the sun rays. Make-up Artist Tips To choose your perfect shade, match the foundation with the skin tone of your jawline. To ensure even coverage, apply a small amount of the foundation in the center of your face and blend outwards with a foundation brush or your fingertips. You can build concealment by smoothly adding product in areas where you need more coverage. Always apply the foundation in good natural light. Enjoy your make-up all day long. You can build concealment by smoothly adding product in areas where you need more coverage.